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Channel: Comments on: Jack Daniel’s Sends the Most Polite Cease-and-Desist Letter Ever
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By: Joanne Boyd

I am very impressed with how the Jack Daniel’s company handled this, rather than have a lawyer write the type of cease and desist letters that are usually written! As BenjMartin said below, it’s a...

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By: Christopher Todesco

So if JD really wanted to be awesome in this case, they’d allow the book to use the original cover and he’d print “Cover style used with permission of Jack Daniel’s Properties, Inc.”… Wonders what...

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By: cetgueli

I like it. As sophomoric as it sounds, let’s go back to being nice to each other.

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By: Joe Cogan

A very classy way of handling things. Kudos!

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By: Richard Nilsson

Before you ll jump through the hoops, take a moment to think. Is it possible that it was a marketing strategy from the start? Maybe done together with the author of said book. J.D. corp is currently...

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By: Richard Nilsson

And the full news report in english http://www.thelocal.se/42104/20120718/

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By: KellicTiger

I don’t drink JD but I have to give them props for being classy about this.

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By: KellicTiger

Did you miss “The filing of the lawsuit is the latest escalation in a long-running dispute between Jack Daniel’s and Rockbaren over the pub’s logo” You sure that in the beginning JD was being...

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By: Richard Nilsson

The bar has changed both the logo and ownership since the start of the dispute

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By: Nathan Pinno

Way to go Jack Daniels Properties! Being nice is always easier than being mean!

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By: Ann Bevans

Wow, that is fair play and then some. Good on ya, Jack!

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By: Claire Veale

Cough medicine always goes down better with a little bit of sugar added.

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By: Kelton Bonham

A good example, worthy of a southern gentleman!

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By: Simon Payn

Finally, an intelligent, and cost-effective way of protecting your brand. JD has spared themselves the costs of hundreds of hours of legal fees, by simply treating the author and his representatives as...

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By: Randy Markus

impressive….

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By: Tom Doyal

Jack Daniels has unusually smart lawyers.

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By: Richard Arnold

It’s consistent with the wonderful way they treat visitors to their home factory. You get to enjoy a pleasant, informative tour, a picture online, and a full experience that’s enjoyable. Jack Daniels...

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By: Darcie Grisham

I must say that I am very impressed with the way JD handled this situation. They could have followed the road of nasty, threatening legalities that many brands would have taken, but they opted instead...

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By: Donna Thorvaldson

I love it! Humanity at last!!

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By: Catherine Petrini

No, not unless the book is self-published. Publishing contracts give cover-approval rights to very few authors. Even big-name authors generally do not have the right to approve covers, though if...

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By: Catherine Petrini

Even if it’s a pop culture reference, they’d still be on shaky ground in a trademark suit. A cultural reference would make more of a difference if it were a copyright issue rather than a trademark...

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By: Terry Gilman

Totally agree. I hope JD and the person or people directly responsible will receive widespread recognition and will be willing to be held up as a shining example. Perhaps the positive response will...

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By: MattPhive

I would love to see Microsoft, Disney, or the RIAA handle a C&D like this. In this world of unfeeling corporate BS, it’s nice to know that there’s still someone who has a little heart. Well played,...

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By: Rancorr

How was it a misstep? According to the owner of said site, “In April of 2008, the people responsible for the Jack Daniel’s trademark contacted me and asked me to stop using the name “ILoveJackDaniels”,...

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By: Lee Samways

you can catch more… ehhh… something about flies, sugar, and vinegar.

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By: John Sandford

I’m sorry, Anita and Sprithitler, Daniel Clark is correct. JD could have stopped them cold with a cease and desist, then blown them away in a detailed breakdown of elements (one of the procedures...

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By: Greg Lehman

You attract more bees with honey than with vinegar – great job JD!

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By: Glen Bonnet

You got to admit, that was absolutely classy.

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By: winetalkgroup

that’s is what social media marketing is about!!

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By: Julie Reilly

Well done JD, not only intelligently and sympathetically handled but you increased your brand worth in the process. If only all trademark disputes could be like this …. please take not those companies...

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